Committed to creating a low-carbon culture, JCB Finance commissioned Staffordshire University to deliver Carbon Literacy Training to all employees to establish a companywide awareness of the carbon costs and impacts of everyday activities and the ability and motivation to reduce emissions, on an individual, community and organisational basis.
Through a series of cohorts, Staffordshire University delivered onsite training to over 100 employees which involved a lot of interaction and thought-provoking discussion. As part of the training and to complete the certification, each participant was invited to make a personal pledge to make a change resulting in a reduction in their carbon footprint and as part of a group, demonstrating how they can influence positive change in others.
Now, the first of the cohorts have had their pledges approved by The Carbon Literacy Project, and JCB Finance has been accredited as a Bronze Carbon Literacy Organisation – reflecting their substantial commitment to Carbon Literacy and the environment.
In addition, Staffordshire University returned to JCB Finance to deliver further training to a group of volunteers to become Carbon Literacy Trainers who would continue with the training for future employees joining the business.
JCB Finance Marketing Director Paula Millward said, “Once we identified the need for specialist training to help establish an awareness of climate change across the organisation, partnering with Staffordshire University made perfect sense. Speaking with Dr Paul Barratt, a Senior Lecturer in Human and Environmental Geography at the university, he introduced me to the Carbon Literacy Project and their toolkit materials and journey to become an accredited Carbon Literate Organisation. Paul and his colleagues tailored the toolkit to the context of JCB and have delivered a programme that has given us an excellent foundation on which we can build as we develop our products and services to support UK businesses with their transition to net zero.”
Paul responded saying, “We have thoroughly enjoyed working with JCB Finance and have spent the best part of a year taking staff through the course and helping them to deliver the training themselves. Through this, and helping them prepare for their Bronze Carbon Literate Organisation Award, we’ve been able to observe a significant shift in personal and professional culture around carbon emissions – their commitment is to be applauded”.
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