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JCB Finance has been fundrasing for the NSPCC for many years. This year to celebrate JCB Finance's 50th Anniversary, we have decided to do something special. We have set a target to raise £50,000 for the NSPCC. This is our 50 50 challenge!

Funds raised will be donated to NSPCC Carole House based in Newcastle-under-Lyme which provides therapy and support to children and young people who have experienced cruelty including physical violence, sexual abuse, long term neglect and emotional damage. The centre also operates an outreach learning programme to educate and inform the community to help safeguard children.

"Child abuse is preventable - not inevitable. And it's up to each of us to do everything possible to keep childhood safe from abuse, so children can grow up healthy and thrive." - NSPCC